After the March 11 earthquake and tsunami in Japan, many people lost their lives or were injured, and many more were left without their homes, food, and other basics. As Japan began the mammoth task of cleaning up the wreckage and rebuilding homes, Charity Cat started a massive charity activation. Charity Cat, the charity organization run by PUMA employees, managed to raise a grand total of € 19.406, which it rounded up to € 20,000, through donations from individual employees at PUMA as well as PUMA country offices around the world.
The final amount was split and donated through two charitable organizations that were already on the ground in Japan: Habitat for Humanity and Diakonie Braunschweig.
Habitat for Humanity has been helping the families and people who had to live in evacuation centers after their houses were swept away in the tsunami. Habitat in Japan mobilized many local and regional volunteers to help vulnerable people return to their own homes, or providing them with “home starter kits”. The aid runs throughout 2011.
Diakonie Braunschweig used donations to help the clinic “Kibo no le” in Osaka to take in evacuees and provide them with food, basic toiletries and blankets. Together with the evangelical church in Braunschweig, they also gave local communities in Sendai the possibility to provide food for people affected by the catastrophe and help to rebuild their homes.